The Secret to Selling

Jun 16, 2016 | Strengths

Would you like to know the secret of how to sell? To be able to wave a magic wand and get anyone eating out of your hand to buy your service or product? 

You probably know someone who is amazing at selling that you think could sell anything to anyone. Perhaps you’ve tried to model them or follow a sales method but it hasn’t worked very well for you.

It might surprise you to know that natural sales people are actually rare. Just because a sales person does a great job in one situation doesn’t mean that will be automatically transferred to another unless they are using their strengths. In many firms cross selling has become a popular strategy for growth, yet it is often wrongly assumed that individuals can adapt to changes in a product or service and achieve the same levels of success as they have before.

When Gallup conducted a research project into the subject of selling they found there is no right way to sell.  They also found that the best sales people are the ones who understand and focus on building their strengths to find their own unique approach to selling. The best sales people learn to sell in their way. [1]

So what are the secrets to becoming more successful at selling?