Who is Sparks International Training?
Hello, we are a strengths-based consulting and coaching company providing group and individual coaching, team building activities and workshops.
Our team of qualified strengths experts and coaches provide experiences that lead to improved levels of trust, communication, teamwork, engagement and performance.

Our solutions for your training needs…



How to unlock the secret of your strengths …
We know that when people use their strengths everyday they are happier and report higher levels of over-all well-being.
When your business is focused on strengths you achieve superior performance and increase your competitive advantage with improved customer service, employee retention and higher levels of profitability.
By integrating the Clifton Strengthsfinder talent assessment into many of our courses we offer some of the best researched development solutions available.
To find out more about the amazing impact of unlocking your strengths check out our latest video:
The benefits of people & teams using their strengths effectively…
- Improvement in performance 36%
- More likely to be part of a high performing team 83%
- Higher financial returns (from 33 – 50%) 50%
- Increase in client satisfaction scores 44%
- Fewer accidents at work 48%
- Increase in productivity 43%
People who focus on their strengths every day are six times as likely to be engaged in their jobs … And more than three times as likely to say they have an excellent quality of life – Gallup
Experiential tools for building results…
We use experiential training techniques, including the LEGO® SERIOUS PLAY® materials and methodology, to ensure our workshops are innovative yet fun.
As one of very few LEGO® SERIOUS PLAY® trained facilitators in the UAE and Asia, Mat uses LEGO® bricks as the tool to build commitment, confidence and insight within yourself and your organisation.
All our workshops and courses will leave you with a fresh and engaging perspective on your personal and professional life.
Simply put, we care about people and are passionate about engaging with individuals and organisations to unlock true potential, achieve goals, and develop personal and professional competence.
Mat East FlnstLM MCGI – CEO & Managing Director
Latest from our blog…
Does your workplace have a culture of wellbeing?
Workplace wellbeing is far more interesting than it was 5 years ago where the focus revolved around the provision of employee health insurance and perhaps a discounted gym membership if you were lucky – both of which were seldom used across most organisations. These...
read more10 steps to nourishing happiness in the workplace
Are you 'happy'? Have you ever been asked by someone if you’re happy? If so, what was your answer? Perhaps you gave an automatic response in the same way you might answer “How are you?” with “Fine thanks”. But if you really gave it some thought, you’d have had to...
read more3 top tips for workplace wellbeing and happiness this summer
Do you need to boost your employees’ happiness? Picture in your mind’s eye the summer months in Europe; a wonderful close up of a happy group, smiling and laughing as they run through a field of long grass with sunshine beaming from a clear blue sky. Sunshine, being...
read moreHappy clients and partners …
Due to our proven success rate, a large number of our clients have been with us since the start. We are proud of these partnerships and being a part of their development journey at both individual and organisational levels.

Sparks has achieved fantastic and visible results within our business. Simply put we had the product, we had a great market, but we needed Sparks International to make sure we had the absolute best team in the region!
John Carruthers
MD, Fagerhult MENA
Mat has an extremely positive, personalised and structured approach to life-coaching … Very hands-on and outcome-focused, he goes above and beyond.
Melissa van Maasdyk
Author/Director
Streetsmart Publications
Vicki is an exceptional individual and passionate about STRENGTHS … All of our team gained immense value out of identifying their STRENGTHS and then mapping the Management Team as a whole.
Darren Martin
OnTime Group